If you are using a dial-only collections strategy, then the
method you are using is becoming less effective to collect payment from today’s
typical consumer. There are several
reasons for this, and they all boil down to one fact: today’s consumer uses
technology in different ways and all of that technology allows for more
advanced ways of ensuring privacy.
Not only do over 20% of people not even have landlines, an
increasing number of people are using their mobile phones as their only means
of telephone communication. Federal and
state regulations governing cell phone use is presenting itself to be a major
barrier from the collections industry point of view. What’s more is that cell phones offer caller
ID and call blocking, with some new apps that completely block any calls from
even registering on the phone. These
privacy options play a significant role in hampering access to debtors for the
purposes of discussing debt resolution.
Additionally, both the Fair Debt Collection Practices Act
and the Telephone Consumer Protection Act have placed severe limitations on the
use of automatic telephone dialing systems (or robocalling) and pre-recorded
calls. These restrictions have made it
even more difficult for collection agencies to reach consumers by phone to
discuss an outstanding debt.
What this means for the collection industry is that new,
multi-channeled ways of reaching consumers about their debt are necessary if
successful negotiations are to be made.
Since technology is changing, the collections industry must change as
well, and learn to use technological advances like online payment gateways
allowing debtors 24/7 access to an account.
Giving debtors more ways to pay their debt, and alleviating the
intrusion of phone calls, often has a greater impact on the actual repayment of
that debt.
In increasingly difficult economic times, more people are
going to stop paying their debts. It’s
simply the harsh truth that the industry is facing. However, adjusting debt collection practices
to fit the needs and lifestyles of the consumers is a way to assure that debt
collection takes place, rather than just a stream of unanswered, unreturned
phone calls that wastes time and money.
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